مدير، مكتب إدارة البرامج التسويقية

The Director, Marketing PMO, will lead the planning, execution, governance, and optimization of all marketing projects and initiatives across ROSHN. This role will establish and manage the Marketing Program Management Office (PMO), ensuring alignment with corporate strategy, operational excellence, brand standards, and organizational KPIs. The role is pivotal in ensuring ROSHN's marketing function operates efficiently, delivers strategic value, and maximizes ROI through structured governance, performance tracking, and cross-functional alignment. Key Responsibilities 1. Marketing PMO Strategy & Governance Develop and implement the overall Marketing PMO strategy aligned with ROSHN’s corporate objectives. Establish governance frameworks, policies, methodologies, and tools for marketing project planning, execution, and evaluation. Define and maintain standard operating procedures (SOPs), RACI charts, approval workflows, and project intake processes. Lead the PMO’s maturity journey, promoting a culture of performance, agility, and accountability. 2. Portfolio & Program Management Oversee the full portfolio of marketing projects, including campaigns, brand activations, sponsorships, digital initiatives, and MarTech rollouts. Monitor interdependencies, critical milestones, resource allocation, and budget adherence across projects. Facilitate program steering committees, risk reviews, and strategic alignment checkpoints with Marketing leadership. 3. Performance Management & Reporting Develop and maintain dashboards and scorecards to track marketing performance, campaign effectiveness, and project health. Collaborate with Finance and Strategy teams to ensure Marketing KPIs align with company-wide OKRs and strategic targets. Analyze ROI of marketing initiatives and provide data-driven recommendations for optimization. 4. Stakeholder & Cross-Functional Alignment Act as the single point of coordination for marketing project delivery across internal stakeholders (Strategy, Brand, Product, Legal, Procurement, Events, Digital, etc.). Serve as liaison between the CMO and other function heads (e.g., Development, Sales, Corporate Strategy, Procurement). Manage external vendor and agency performance in alignment with project scopes, SLAs, and commercial agreements. 5. People Management & Capability Building Build and lead a high-performing Marketing PMO team, including project managers, analysts, and coordinators. Foster continuous learning and upskilling within the team on agile marketing, OKRs, data storytelling, and change management. Support a culture of innovation, ownership, and operational excellence within the marketing department. Education Bachelor’s Degree in Marketing, Business Administration, Project Management, or related field. Master’s Degree or MBA preferred. PMP, PgMP, Agile, or Prince2 Certification highly desirable. Experience Minimum 13–16 years of experience in marketing, project management, or business operations, including at least 5 years in a leadership PMO or program management role. Proven track record in managing complex marketing portfolios across brand, digital, content, and events. Experience working in large-scale organizations, preferably in real estate, government-owned entities, or major infrastructure/development groups. Strong understanding of Saudi market dynamics, Vision 2030 objectives, and the regional real estate landscape is a plus. Skills & Competencies Strategic & Technical Deep knowledge of project portfolio management tools (e.g., Smartsheet, Jira, Asana, Monday.com). Excellent strategic planning and project execution capabilities. Ability to translate high-level business goals into actionable marketing programs. Financial acumen, including budget management and ROI forecasting. Leadership & Communication Strong leadership, coaching, and team development skills. Effective communicator with ability to present complex data to senior leadership in a compelling manner. Skilled in stakeholder management and cross-functional collaboration. Behavioral Results-oriented with a strong bias for action and quality. Analytical thinker with a problem-solving mindset. High level of integrity and alignment with ROSHN’s core values: Empowerment, Excellence, Responsibility, Sustainability.