مدير إدارة الفعاليات والرعاية

The Director of Events Management & Sponsorship will lead the end-to-end strategy, planning, execution, and performance evaluation of all internal and external events, activations, and sponsorship initiatives for ROSHN. This role plays a pivotal part in shaping ROSHN’s brand visibility, stakeholder engagement, and national presence by delivering high-impact experiences aligned with the organization’s values, community-first vision, and strategic objectives. Key Responsibilities 1. Strategy & Vision Alignment Develop and lead ROSHN’s Events & Sponsorships Strategy aligned with Vision 2030, PIF strategic pillars, and ROSHN’s community and lifestyle brand positioning. Establish an annual events calendar including government, community, cultural, real estate, and national events (e.g., LEAP, Cityscape, F1, Riyadh Season, ROSHN events). Design sponsorship strategy to support brand awareness, reputation, ESG objectives, and stakeholder relations. 2. Events Planning & Management Lead the full cycle of event execution: concept design, budget planning, vendor selection, logistics, communications, and on-site operations. Oversee ROSHN-owned events (e.g., project launches, foundation ceremonies, CSR engagements, internal events) and ensure excellence in execution. Ensure high-quality experience for VIPs, investors, partners, media, government officials, and the public. 3. Sponsorships & Partnerships Identify and assess sponsorship opportunities (local and international) aligned with brand goals (e.g., sports, innovation, arts, sustainability). Negotiate, structure, and manage sponsorship agreements to maximize ROSHN’s return on brand exposure, community impact, and reputation uplift. Manage ongoing relationships with key external stakeholders including government entities, PIF companies, and strategic partners. 4. Performance Measurement & Reporting Define and track event KPIs: attendance, media reach, engagement levels, partner feedback, and brand perception impact. Generate post-event reports including impact evaluation, lessons learned, and stakeholder sentiment. Collaborate with finance and marketing PMO on budget adherence, cost efficiencies, and performance dashboards. 5. Cross-Functional Leadership & Stakeholder Engagement Collaborate with Corporate Communications, Brand, Strategy, CSR, and Real Estate Product teams to ensure alignment of events and sponsorships with overall narrative. Lead cross-functional taskforces for major national-level engagements. Interface with regulatory bodies, municipalities, and PIF stakeholders for approvals and partnerships. 6. People Management & Capability Building Build and manage a high-performing team of event planners, project managers, creative leads, and coordinators. Upskill the team on international best practices, sustainability in events, digital activations, and audience engagement technologies. Foster a performance-driven, customer-focused, and agile event culture. Education Bachelor’s Degree in Marketing, Events Management, Communications, or related field. Master’s Degree or Executive Education in Branding, Strategic Marketing, or Hospitality/Event Leadership is a strong plus. Experience Minimum 13–16 years of experience in event management, sponsorship, or experiential marketing. Proven track record in leading multi-million SAR event portfolios and national-level sponsorship deals. Experience within real estate, government entities, giga-projects, or PIF portfolio companies preferred. Solid network and experience working with local authorities, event organizers, PR/media, and government relations. Skills & Competencies Strategic & Operational Deep expertise in strategic event planning and stakeholder engagement. Strong commercial acumen in sponsorship negotiation and contract management. Knowledge of digital and hybrid event technologies and trends. Risk management and contingency planning in high-profile event environments. Leadership & Communication Inspirational leadership with ability to motivate cross-functional teams. Executive presence and ability to represent ROSHN with senior stakeholders and media. Strong negotiation, communication, and diplomacy skills. Experience working in high-pressure, fast-paced environments. Behavioral Results-driven and customer-experience obsessed. High attention to detail with a commitment to brand excellence. Cultural awareness, emotional intelligence, and high level of discretion.