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The Sr. Director, Integrated Marketing, will lead the development and execution of ROSHN’s end-to-end integrated marketing strategy, covering destination marketing, campaigns, and production and digital marketing. This role is responsible for positioning ROSHN as a leading lifestyle and real estate developer by delivering cohesive, insight-driven, and high-impact marketing initiatives that drive customer acquisition, and community engagement. The role will ensure full alignment across all marketing channels and touchpoints, creating a unified customer journey that supports ROSHN’s strategic growth, sales objectives, and Vision 2030 ambitions. Key Responsibilities 1. Integrated Marketing Strategy & Leadership Develop and lead ROSHN’s integrated marketing strategy across destination marketing, campaigns, and digital channels. Translate corporate strategy and business priorities into actionable marketing plans that drive awareness, consideration, and conversion. Ensure full integration of online and offline marketing efforts, creating a seamless omnichannel experience. Drive innovation in marketing approaches, leveraging data, technology, and global best practices. 2. Destination Marketing & Project Positioning Lead destination marketing strategies for ROSHN’s communities and developments, positioning them as vibrant lifestyle destinations. Define unique value propositions (UVPs) for each development, aligned with target segments and market insights. Oversee go-to-market strategies for new launches, including product positioning, messaging, and customer targeting. Collaborate with Development and Sales teams to align marketing with project lifecycle milestones and sales priorities. 3. Campaigns & Content Strategy Lead the planning and execution of integrated marketing campaigns across ATL, BTL, and digital channels. Oversee content strategy, ensuring alignment with brand narrative and customer journey. Ensure campaigns are data-driven, performance-focused, and optimized for ROI. Collaborate with internal teams and external agencies to deliver creative excellence and innovation. 4. Digital Marketing & Performance Oversee all digital marketing channels including paid media, social media, SEO/SEM, CRM, and marketing automation. Drive performance marketing strategies focused on lead generation, conversion optimization, and customer engagement. Leverage analytics and insights to continuously optimize digital performance and customer acquisition strategies. Ensure integration between digital platforms and CRM systems to enhance customer lifecycle management. 5. Performance Management & Reporting Define and track integrated marketing KPIs across brand, campaigns, digital, and destination marketing. Develop dashboards and executive reports to measure effectiveness, ROI, and business impact. Use data-driven insights to refine strategies, optimize budgets, and improve performance outcomes. Ensure alignment with corporate OKRs and financial targets. 6. Stakeholder & Cross-Functional Alignment Act as a strategic partner to Sales, Development, Strategy, and Corporate Affairs teams. Ensure alignment between marketing strategies and business priorities across ROSHN’s portfolio. Manage relationships with external agencies, media partners, and technology providers. Represent marketing in executive forums, providing strategic insights and recommendations. 7. People Leadership & Capability Building Build and lead a high-performing integrated marketing team across brand, campaigns, digital, and destination marketing. Drive capability development in areas such as digital transformation, data analytics, and customer experience. Foster a culture of innovation, accountability, and performance excellence. Attract, develop, and retain top marketing talent. Education Bachelor’s Degree in Marketing, Business Administration, Communications, or related field MBA or Master’s Degree in Marketing or Strategy preferred Experience Minimum 17+ years of experience in marketing, with at least 7+ years in leadership roles. Proven track record in integrated marketing, brand management, digital marketing, and campaign leadership. Experience in large-scale organizations, preferably within real estate, giga-projects, or PIF portfolio companies. Strong understanding of Saudi market dynamics, customer behavior, and Vision 2030 priorities. Skills & Competencies Strategic & Technical Deep expertise in integrated marketing and omnichannel strategy. Strong knowledge of digital marketing ecosystems, CRM, and MarTech platforms. Advanced analytical skills with ability to translate data into actionable insights. Financial acumen in managing large marketing budgets and ROI optimization. Leadership & Communication Strong leadership presence with ability to influence senior stakeholders. Excellent communication and storytelling skills. Proven ability to lead cross-functional teams and manage complex projects. Strong stakeholder management and negotiation skills. Behavioral Customer-centric and results-driven mindset. Innovative thinker with strong problem-solving capabilities. High level of ownership, accountability, and agility. Alignment with ROSHN values: Empowerment, Excellence, Responsibility, Sustainability