مدير العلاقات العامة والمحتوى

Job Overview This role is conducted within the vision, mission, and strategic plan of the Insurance Authority. Reporting to the Executive Director of Communications, this role directs the Insurance Authority’s integrated public relations, content, and protocol agenda to elevate institutional reputation and trust. The role includes performing relevant duties to support the implementation of the National Insurance Strategy (NIS). The Director of Public Relations & Content will architect strategic frameworks that convert organizational objectives into cohesive narratives, ensuring seamless alignment across media, digital, and ceremonial touchpoints. By guiding cross-functional teams and external partners, the role cultivates influential media relationships, safeguards narrative consistency, and orchestrates high-profile engagements that project the Authority’s leadership voice. Rigorous monitoring of coverage and public sentiment, coupled with insight-driven counsel to senior leadership, ensures continuous optimization of messaging and measurable impact on stakeholder confidence. Responsibilities and Tasks Direct the Content & Design and Public Relations divisions, ensuring that their programs are cohesively integrated and fully aligned with the Insurance Authority’s communication strategy. Design and own frameworks that translate IA’s strategic messaging guidelines into tactical content plans and media roadmaps. Act as the ultimate escalation point for complex communication challenges and high-profile media engagements, safeguarding the Authority’s reputation. Oversee protocol and ceremonial projects for IA leadership, guaranteeing conformance with national protocol standards and the Authority’s desired public image. Guide teams in producing high-quality, audience-tailored content that reinforces IA’s positioning across print, digital, and social channels. Monitor and validate all press releases, speeches, and collateral to ensure accuracy, compliance, and consistency with IA’s tone of voice. Lead the editorial calendar, supervising content updates across all IA platforms to maintain a steady, impactful presence. Develop and manage proactive media-relations programs, including story pitching and relationship building with journalists and influencers, to amplify IA’s narrative. Coordinate responses to press inquiries and owe the distribution of official statements, guaranteeing timely and authoritative information flow. Set measurable objectives, track media coverage and public sentiment, and present insight reports to leadership with recommendations for continual improvement. Foster collaboration with internal departments to embed consistent messaging within broader IA initiatives and campaigns. Represent IA in external forums, conferences, and stakeholder meetings to enhance the Authority’s visibility and credibility. Coordinate with strategic communication, protocol teams, and external vendors to secure seamless execution of media events and ceremonial engagements. Oversee departmental strategic planning, budgeting, staffing, and workforce management to ensure cohesive and efficient Public Relations & Content operations aligned with IA’s strategic framework. Perform other job duties as assigned.