مدير التسويق الرقمي

This role is conducted within the vision, mission, and strategic plan of the Insurance Authority. Reporting to the Director of Campaigns & Marketing, this role will play a pivotal role in the Insurance Authority’s digital ecosystem, designing and delivering integrated, data-driven initiatives that amplify regulatory messages, elevate brand trust, and deepen stakeholder engagement. The Manager of Digital Marketing orchestrates cross-channel campaigns, social activation, and real-time reputation stewardship, transforming insights from advanced analytics into continuous optimization of content, spend, and audience experience. By aligning digital touchpoints with corporate objectives and compliance standards, the position safeguards organizational credibility while maximizing marketing return on investment. Through proactive collaboration with specialized external partners and internal subject-matter experts, the role propels the Authority’s online influence and ensures its voice remains authoritative, timely, and impactful. Manage the formulation of a cohesive digital marketing strategy that aligns with the Insurance Authority’s overarching communication goals and objectives. Plan, create and execute integrated digital campaigns in close coordination with the Campaigns & Marketing Department to elevate public awareness and stakeholder engagement. Ensure that every digital activation accurately reflects the Authority’s regulatory mandate and effectively promotes its initiatives to priority audiences. Oversee the Authority’s website and content-management system, guaranteeing that all visual and verbal elements comply with brand guidelines and desired look and feel. Supervise the Authority’s presence across all social-media platforms and foster continuous audience interaction and engagement. Monitor and respond to user interactions in a timely manner, escalating complaints to the relevant divisions such as Consumer Protection where required. Stay abreast of emerging social-media trends and adopt best practices that optimize reach, engagement and overall channel effectiveness. Track and address online mentions of the Authority, proactively managing its digital reputation by correcting misinformation and clarifying inaccuracies. Monitor the broader digital landscape to detect emerging issues or opportunities that could strengthen the Authority’s public image. Support enterprise-wide efforts to build trust and transparency by issuing timely, accurate and audience-appropriate digital communications. Utilize advanced digital-analytics tools to evaluate campaign performance, audience behaviors and engagement levels across all channels. Provide actionable, data-driven insights that inform future strategies and improve return on marketing investment. Collaborate with Content teams to develop high-quality, impactful digital materials that are tailored to the needs and preferences of the Authority’s audience. Manage/Own departmental strategic planning, budgeting, staffing, and workforce management to ensure cohesive and efficient Digital Marketing operations aligned with IA’s strategic framework. Perform other job duties as assigned. Educational Qualifications (required) Bachelor’s Degree in Communication, Public Relations, Business Administration, Journalism, or related field Master’s degree preferred Certifications (required) Relevant Professional Certificate is preferred Experience 8+ years with Bachelor’s degree, 6+ years with Master’s degree, 4+ years with PhD Position relevant experience 2+ years in leadership roles (preferred) Language (A1-A2 : Basic, B1-B2: Intermediate, C1-C2: Fluent) English (C1), Arabic (C2)