مدير حملات التسويق

This role is conducted within the vision, mission, and strategic plan of the Insurance Authority. The Manager of Marketing Campaigns owns the strategic conception, execution, and optimization of multichannel initiatives that translate corporate objectives into measurable market impact. Reporting to the Director of Campaigns & Marketing, this role will align annual campaign roadmaps with organizational strategy across every touchpoint, and steer cross-functional and agency collaboration to deliver compelling, compliant outreach. By coupling data-driven audience segmentation with real-time performance insights, the incumbent maximizes resource efficiency and continuously elevates campaign effectiveness. Ultimately, the position strengthens sector visibility, educates stakeholders, and reinforces the Authority’s standing as a transparent, consumer-centric regulator. Develop and implement annual and quarterly marketing campaign roadmaps that clearly align with the Insurance Authority’s corporate strategy. Define, segment, and prioritize target audiences such as insured individuals, beneficiaries, and insurance providers, to ensure each campaign lands with maximum relevance. Craft integrated messaging frameworks that reinforce the Authority’s goals of awareness, education, and trust while remaining adaptable across channels. Maintain and continuously refine the Insurance Authority’s brand positioning as a transparent, consumer-centric regulator, ensuring consistency across all touchpoints. Oversee the creation and approval of high-quality, platform-appropriate content including digital, print, and social assets, that differentiates the Authority from other entities. Lead the day-to-day interface with creative, media-buying, and production agencies to guarantee on-time, on-budget delivery of integrated campaigns. Coordinate with internal departments, particularly communication, consumer protection, and digital teams to maintain message consistency and operational alignment. Execute campaigns across digital, social, print, and event channels, ensuring each launch meets agreed quality standards and compliance requirements. Design and roll out public-facing initiatives, conferences, and workshops that educate citizens about the benefits and importance of insurance. Collaborate with external partners and community organizations to broaden the reach of insurance awareness programmes and amplify positive sector narratives. Monitor campaign KPIs, media performance, and audience feedback, producing actionable reports that inform continuous improvement. Optimize live campaigns in real time by adjusting creative, channel mix, and spend allocations to maximize impact and return on investment. Manage/Own departmental strategic planning, budgeting, staffing, and workforce management to ensure cohesive and efficient Marketing Campaigns operations aligned with IA’s strategic framework. Perform other job duties as assigned. Educational Qualifications (required) Bachelor’s Degree in Communication, Public Relations, Business Administration, Journalism, or related field. Master’s degree preferred Certifications (required) Relevant Professional Certificate is preferred Experience 8+ years with Bachelor’s degree, 6+ years with Master’s degree, 4+ years with PhD Position relevant experience 2+ years in leadership roles (preferred) Language (A1-A2 : Basic, B1-B2: Intermediate, C1-C2: Fluent) English (C1), Arabic (C2)