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About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description Visa Marketing Services is the strategic marketing arm of Visa that partners with issuing financial institutions, fintechs, and co-brand partners to drive cardholder engagement, acquisition, and loyalty. We combine Visa's global expertise, proprietary data insights, and cutting-edge marketing technology to help our issuer clients build winning campaigns that deliver measurable business outcomes. As part of  Visa Marketing Services , you will work directly with issuers across the Kingdom of Saudi Arabia (KSA) to design and execute marketing strategies that grow their card portfolios , increase spend  and deepen customer relationships.   We are seeking an experienced Senior Marketing  Manager  to be a strategic partner to our internal teams and issuer clients across Saudi Arabia. This is a unique opportunity for a builder who understands marketing systems, has deep expertise in digital marketing, and is passionate about empowering teams with AI and automation tools. Your core mission will be to leverage Visa Marketing Services programs and the Visa platform to design, guide, and help build winning marketing strategies and campaigns for our issuer partners. You will revolutionize how our marketing team engages with banks, fintechs, and financial institution clients to drive cardholder acquisition, activation, and loyalty.   Key Responsibilities   Issuer Partnership & Client Engagement   Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies   Partner with banks and financial institutions to design end-to-end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention   Collaborate with issuer marketing teams to implement best-in-class campaigns leveraging Visa's platforms,  sponsorship assets,  tools, and data assets   Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders   Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation   Digital Marketing & Martech Leadership   Lead the design and execution of multi-channel digital marketing campaigns across,  paid  media,  social  channels , and programmatic advertising   Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness   Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights to internal teams and issuer clients   Stay current with digital marketing trends, emerging channels, and platform updates to maintain competitive advantage   AI & Marketing Innovation   Leverage Artificial Intelligence and Machine Learning to transform marketing effectiveness across the following areas:   Generative AI for  Work Efficiency :   Leverage large language models (LLMs) and generative AI tools to streamline day-to-day workflows, accelerate research and analysis, automate repetitive tasks, summarize complex information, draft internal communications, and enhance overall productivity across marketing operations   AI-Powered Campaign Optimization:  Leverage AI for intelligent bidding strategies, dynamic creative optimization (DCO), send-time optimization, and real-time budget allocation across channels   AI-Driven Data Analysis & Insights:  Use AI tools to automate reporting, uncover patterns in campaign performance, and generate strategic recommendations at speed   Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance standards   Educate and upskill internal teams and issuer clients on AI capabilities and practical applications in marketing   KSA Market Expertise   Demonstrate deep understanding of the Saudi Arabian market, including consumer behavior, digital adoption trends, and the evolving payments landscape aligned with Saudi Vision 2030   Navigate the KSA regulatory environment, including awareness of SAMA (Saudi Central Bank) guidelines relevant to financial services marketing   Understand the unique characteristics of the KSA market, including high smartphone penetration, a young tech-savvy population, and rapidly growing e-commerce and digital payments adoption   Develop culturally relevant campaigns that resonate with Saudi consumers while aligning with local customs, values, and communication preferences   Build relationships with local stakeholders, agencies, and partners to enhance Visa's marketing services footprint in the Kingdom ​ Why Join Us   This role offers a unique opportunity to sit at the intersection of marketing, technology, and AI innovation within one of the world's most dynamic digital markets. Saudi Arabia's rapid digital transformation, driven by Vision 2030, creates an exciting environment where you can shape the future of marketing for leading financial institutions. You will have access to Visa's world-class resources, data assets, and global expertise while making a tangible impact on the Kingdom's payments ecosystem. Qualifications Required:   Arabic language proficiency (written and spoken)   8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics   Demonstrated experience with AI/ML applications in marketing, including hands-on use of generative AI tools, predictive analytics, or marketing automation with AI capabilities   Excellent understanding of digital marketing channels includin g  mobile, paid media, social, and programmatic advertising   Strong analytical skills with experience in campaign measurement, attribution, and data-driven decision making   Exceptional communication and presentation skills, with ability to influence senior stakeholders and client executives   Experience working in a B2B or B2B2C marketing capacity, preferably supporting client marketing programs   Preferred:   Experience in the financial services, banking, or payments industry   Knowledge of the KSA market, GCC region, or Middle East marketing landscape   Familiarity with Visa platforms, products, and marketing services   Experience leading marketing technology implementations or digital transformation initiatives   Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.